The Problem One of the largest click buyers in the Life Insurance and Medicare verticals set aggressive growth targets for the year. As a leader in the space, they already employ some of the most sophisticated demographic-based models in their sales and marketing funnels. However, the marketing lead spend hit bottlenecks as too many shoppers did not qualify for their products leading to less-than-desirable unit economics. Optimizing the Marketing Spend by Predicting Insurability The best lead scoring models today focus on gauging consumer intent and the ability to contact the consumer as signals for sales and marketing effectiveness. This misses a critical component of whether the consumer would qualify for your insurance products. Waiting until underwriting to learn about insurability is enormously wasteful. AveriSana distills proprietary health data and models into relevant scores and flags for use during all stages of lead evaluation. This helps to make decisions on how t...
